Tuesday 17th November

On Tuesday I began my day at the same time, 9:00 am. The day before I had learnt that their typical day went from 9:00 am to 5:00 pm, with an hour break for lunch. I sat down and observed some more people. One of the people I met was named Gary. He was the resident graphic artist, and it was fascinating to watch him on photoshop and InDesign (both Adobe programs).

After a while of that, Scott suggested I try to come up with new ideas for the briefing. He also briefed me on another campaign – driver fatigue.

I spent some time on that in their accountant’s room. The office wasn’t divided into rooms, but there was a wall slicing the area down the middle, from when they had tried to expand. Mark Wilson had his own office, as did the accountant. I used the accountant’s office. However, around midday I was moved to one of the new stations that had been erected the day before. Mark suggested I try to make mock-ups of the campaign ideas I had come up with. He was quite impressed by how much I knew about photoshop, and what I was able to do with it.

I was struck by the friendly, relaxed atmosphere in the office. Though no one slacked off, they still found the time to enjoy everyone else’s company. I was also impressed by how good everyone was at their job.